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THE SUPPLY CHAIN TRANSFORMATION SEQUENCE

Clock building Tomorrow's Supply Chain

This page is dedicated to the core framework that Factua and Chainscape operate on. The Supply Chain Transformation Sequence is a framework that aims to deliver sustainable (resilient) solutions to adverse and complex, end-to-end global supply chain problems. The goal of this framework is to better equip Supply Chain Thought Leaders, enthusiasts and professionals to develop supply chain thinking that is flexible, agile, resilient and scalable across industries. At Factua, we believe that our goal and responsibility towards future generations is to transfer sustainable ideation, visionary thinking, knowledge and shared learning that breaks down complex problems into simple yet robust, impactful and digestible (actionable) solutions. Let's dig in.

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Note: This framework was developed and shared by the faculty at ASU (Arizona State University) during a Masters program. The university is ranked #1 in the world for Innovation and #3 for Supply Chain programs. Sid (The creator of Factua), acquired these skills as a student at Thunderbird (The Management School of ASU), during his Masters in 2018-19. Therefore these are not proprietary creations of Factua, and all credit for this framework goes to ASU and professor of Supply Chain Todd Taylor. Thunderbird was ranked #1 by the WSJ, in the world for International Management at that time (2019) and #1 in the world for International Trade by the QS World Rankings in 2023. 

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USE CASE APPLICATION

Clock building Tomorrow's Supply Chain

Here is use case for this framework, in real world challenges and context, that can help the reader understand the application of this solution better. We are considering 2 challenging periods for this analysis-

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1. The US-China trade war initiated by the Trump administration in 2018 that forced global supply chains to pivot sourcing away from China and transform operations significantly.

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2. The Covid pandemic that followed and put a lot of strain of global supply chains, inducing pendulum shifts with severe product shortages in the periods from Mid 2020-Mid 2021, followed by significant overstocking of inventory levels in the later part of 21' and through much of 22'.

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Note: This framework is applicable to modern and emerging supply chain problems and not just contemporary based on the timelines in this use case. This solution has been developed based on application and learnings that have proven to be resilient through multiple recessionary cycles starting from the financial crises in 2008. 

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PROBLEM DEFINTION

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SOLUTION BRIEF

This framework is the bridge between the Business Strategy and the Marketing Strategy, that enables the simultaneous execution of both. Elements of Business Strategy inlcude the 3A strategy (Aggregation, adaptation and Arbitrage), positioning based on Porter's forces, product innovation and CVP- customer value proposition. Marketing Strategy includes Customer affinity/ market share modeling, GTM, Channel partnerships, positioning mix, marketing mix allocation, promotional programming tools, channel innovation and so on.

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Manage in good times so you'll do well in the bad times

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Herb Kelleher

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